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Zesde editie komt eraan! TOYS MILANO & BAY-B

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16 februari 2023

Duizenden speelgoedprofessionals uit heel Italië en de wereld verzamelen zich op 16 en 17 april 2023 voor de zesde Toys Milano & Bay-B.

Deze sterk grToys Milano beurs.jpgoeiende internationale vakbeurs vindt plaats in Allianz MiCo van Fiera Milano City, in het hart van de stad. Registreren kan via . De fysieke beurs wordt van 8 tot en met 19 mei 2023 opgevolgd door een digitale versie: .




The thousands of trade professionals - from all over Italy and abroad – already ready to meet with hundreds of manufacturers and distributors, can confirm their attendance by registering on from February 6. It's a unique and unmissable event, so much so that the places available to exhibitors were sold out in the blink of an eye, with several companies on the waiting list hoping to be able to attend. But no worries, the 2024 edition of the two-day business-oriented event will be held in an even larger pavilion.

Milan, February 2023 – Between Sunday, April 16 e Monday, April 17, 2023, the elite of the toy and early childhood markets, as well as stationery, carnival, festive and party markets, can gather at fieramilanocity's Allianz MiCo for the 6th edition of Toys Milano & Bay-B. Including buyers, retailers, commercial agents and opinion leaders, more than 3000 insiders will be present and ready to weave new business relationships or confirm and increase existing ones. Many appointments are scheduled, starting with the not-to-be-missed workshop, where the latest data from the toys market and infant sector will be carefully examined and analyzed thanks to the contribution of NPD Group and GfK , so as to intercept the trends of 2023 in time.

Signed Salone Internazionale del Giocattolo and organized in close collaboration with Assogiocattoli , Toys Milano & Bay-B is the only B2B event of its kind in Italy. From 2006 to today, it has become a true reference point for companies and stakeholders, a truly must-attend event. Proof of this is the incredible success achieved year after year, an exponential growth that brought in the previous edition of the fair as many as 172 brands, for a total of 137 companies and at least 350 trademarks. They will be the real protagonists of the event who, starting on March 6, will already be able to start "telling their story" online - also in English - not only thanks to the Storytelling section on , but also through Toys Milano Preview, a new area full of previews and exclusives, so as to start proactively engaging and involving all the possible buyers attending the fair.

One of the highlights of Toys Milano & Bay-B 2023 will undoubtedly be the Gioco per Sempre Awards ceremony, the initiative that for years has been rewarding companies and products that have distinguished themselves over the past year for creativity, sensitivity and efficiency. An activity that is fully part of the very dense program that Assogiocattoli has been developing for years with the institutional Gioco per Sempre campaign, the project that aspires to change and elevate the paradigm of thought behind the concept of all-round play and that aims to support the seasonal adjustment of a market that is still too tied to "commanded" holidays.

Those who will not be able to attend Toys Milano & Bay-B live due to geographic or work issues, as usual will be able to count on the next edition of the all online : for the 4th year in a row, the digital platform will be active from May 8 to 19 and will be increasingly rich in special content, videos and photos, presentations, interviews and insights of all kinds also drawn from the live event.