Education and lifestyle
SME retailers with a Super Supermarket Certificate
organise preventive blood pressure measurements
Independent retailers with a Super Supermarket Certificate
offer added value in keeping the local community healthy and
active. An example of SME retailers’ efforts in
promoting healthy lifestyles is the unique campaign
organised in collaboration with the Dutch Heart Foundation.
Research by shows that up to 1.2 million Dutch people suffer
from high blood pressure without being aware of the issue.
Blood pressure measuring points were placed at supermarkets
part of the Super Supermarket Certificate label. In
addition, concrete advices are given about what consumers
can do to keep their blood pressure at a healthy level. The
SSK Certificate is the Dutch certification for independent
SME food retailers who are both locally and socially
Preventive blood pressure measurements
lot of people do not know that they have high blood pressure
and therefore an increased risk of cardiovascular disease.
Research by the Dutch Heart Foundation shows that 1 in 3 Dutch
people between 30 and 70 years old are walking around with a
high blood pressure. 2 in 5 of them are unaware that they have
high blood pressure. That is about 1.2 million Dutch people.
To make measuring blood pressure accessible to everyone, the
Heart Foundation organise temporary measuring locations at SME
retailers with a SSK Certificate throughout the country.
About the Super Supermarket Certificate
The Super Supermarket Certificate (SSK) is the Dutch
certification for independent SME food retailers who are both
locally and socially involved. Retailers with the SSK
certification take sustainability into account, in the
broadest sense of the word, with their entrepreneurship. For
example sponsoring local (sport)clubs, the commitment to fight
against food waste, applying energy efficiency measures and
providing regional products in cooperation with regional
producers. The independent SME retailers are franchisee of one
of the supermarket formula/format Albert Heijn, Coop, Jumbo,
PLUS or Spar. In addition to the activities and expressions of
the supermarket formula/format, the SSK certified independent
retailer has added value. Independent retailers bring colour
to the community. As well as running their own business, they
do an exceptional amount outside the shop for the benefit of
other people, the neighbourhood and the community. The SSK
Certificate is an initiative of Vakcentrum.