Education and lifestyle
SME retailers with a Super Supermarket Certificate organise preventive blood pressure measurements
Independent retailers with a Super Supermarket Certificate offer added value in keeping the local community healthy and active. An example of SME retailers’ efforts in promoting healthy lifestyles is the unique campaign organised in collaboration with the Dutch Heart Foundation. Research by shows that up to 1.2 million Dutch people suffer from high blood pressure without being aware of the issue. Blood pressure measuring points were placed at supermarkets part of the Super Supermarket Certificate label. In addition, concrete advices are given about what consumers can do to keep their blood pressure at a healthy level. The SSK Certificate is the Dutch certification for independent SME food retailers who are both locally and socially involved.
Preventive blood pressure measurements
A lot of people do not know that they have high blood pressure and therefore an increased risk of cardiovascular disease. Research by the Dutch Heart Foundation shows that 1 in 3 Dutch people between 30 and 70 years old are walking around with a high blood pressure. 2 in 5 of them are unaware that they have high blood pressure. That is about 1.2 million Dutch people. To make measuring blood pressure accessible to everyone, the Heart Foundation organise temporary measuring locations at SME retailers with a SSK Certificate throughout the country.
About the Super Supermarket Certificate
The Super Supermarket Certificate (SSK) is the Dutch certification for independent SME food retailers who are both locally and socially involved. Retailers with the SSK certification take sustainability into account, in the broadest sense of the word, with their entrepreneurship. For example sponsoring local (sport)clubs, the commitment to fight against food waste, applying energy efficiency measures and providing regional products in cooperation with regional producers. The independent SME retailers are franchisee of one of the supermarket formula/format Albert Heijn, Coop, Jumbo, PLUS or Spar. In addition to the activities and expressions of the supermarket formula/format, the SSK certified independent retailer has added value. Independent retailers bring colour to the community. As well as running their own business, they do an exceptional amount outside the shop for the benefit of other people, the neighbourhood and the community. The SSK Certificate is an initiative of Vakcentrum.